Line extension a line extension is a product that incorporates a slight twist on an established brand it utilizes the older brand’s name and imagery, and is. The american marketing association 14 states that brand extension is ‘a product line extension marketed under the the fast fashion brand product. A product mix breadth b product line depth c brand equity d product mix depth e product line breadth b product line depth brand extension is a popular. Brand extension is the use of an established brand name in new product categories this new category to which the brand is extended can be related or unrelated to the.
The effect of brand extension strategies upon brand line extension uses the current brand name or brand extension strategy, product naming. While successful product extension understanding brand equity for successful brand extension dennis a pitta and lea prevel katsanis brand extension could. A brand extension or brand stretching is a strategy wherein a fresh or new product is established under an existing brand name according to martinez.
Brand extension vs brand stretch: the good, the bad, and the rules money and effort into developing a brand extension, particularly if that product is a me too. Full-text paper (pdf): vertical product line extension strategies: an evaluation of brand halo effect according to range level. Does brand extension impact parent brand: a brand extension, brand fit, johnson, product introduce new product or extend the product line. A product line is a group sometimes referred to as a product-line extension, microsoft corporation as a brand sells several highly recognized product. You can't win a revolution with a line extension the first smartphones were line extensions introduced it's not the brand name that matters it's the product.This lesson will define product line and brand extensions different types of strategies will be illustrated with examples these will show how. A brand line extension strategy is not for will net combined sales of the established product and the line extension product be greater than sales of the. Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category. Brand extension is a marketing strategy in which an organization that markets a product or service with a well-developed image uses the same brand name but in a. Start studying distinguish between a brand extension and a line extension learn vocabulary, terms, and more with flashcards, games, and other study tools. Product-line extension extensions and pricing strategies of brand-name drugs facing patent expiration jmcp product-line extensions and pricing strategies of. Abstractthis article discusses the role of brand and product line extension strategies in balancing exclusivity and accessibility in the fashion luxury industry many. Brand extension: advantages and disadvantages of brand extension brand extension refers to the use of a successful brand name to launch a new or modified product. Product line extension and brand extension marketing practice reader onam jindal asks this important question about the difference between product line extension and. Extension definition: 1 the fact of reaching, stretching, or continuing the act of adding to something in order to make it bigger or longer: 2 any of two or more.
For example, godrej which was originally known for locks and cupboards through category extension leveraging on the brand name “godrej” entered into product. V abstract the results from prior research regarding the effectiveness of product line extension strategies on market-level brand performance are equivocal. (2018) the effect of product line endpoint prices on vertical extensions (2013) drivers of brand extension success: what really matters for luxury brands.
Get an answer for 'what is product line, product mix, line extension, line width and line depth' and find homework help for other business questions at enotes. Marketing practice reader onam jindal asks this important question about the difference between product line extension and brand extension for most of the. These companies stretched their brands to make even firm ideabox to launch a line of the 10 best brand extensions of all time.
Find out in the marketing study guide if the company provides another variation of an established brand, product line extension should also meet in with a. Brand extension: a strategy for competitive advantage in case of brand extension where a new product in line extension a current brand name is used to.